Petra Azar is a German born sculptor, designer and entrepreneur, who has worked in fashion and design from early childhood. First as a model in Germany, and later – as a designer and licensee – with two of the greatest fashion icons, Pierre Cardin and Paolo Gucci.
In 2008 she started her own jewelry production, using her innovative creativity and fashion experience to design jewelry that is new and different in form, function and emotional sensibility. Her ability to think out-of-the box resulted in ever more exciting innovations, for which she received a utility patent. Today her invisible magnetic power clasp is used to make it easier to close pendants, bracelets and even rings. Her style is unmistakably European, combining timeless elegance with her futuristic innovation, using mostly sterling silver with diamonds or white sapphire.
“I am not interested in designing traditional jewelry… My passion is to create jewelry that is technologically and aesthetically superior. To find the smarter way to wear jewelry and the sweeter way to say ‘I love you’.”
